What I did on this project:
-Post color
-Motion graphics
-Pig Wrangling
The video was shot over the course of one week working 18-20 hour days (and I was one of the lucky ones who got sleep). The video made a big splash and has been covered in TIME, Pitchfork, Billboard, and Slate.com, the latter of which dubbed the song The Gay Anthem of the Year"
The photos are by the ever amazing Megan Mantia
"A couple of days ago, Perfume Genius announced the new album Too Bright and shared the stark, powerful first single “Queen.” Mike Hadreas, the man who performs as Perfume Genius, has said that the album represents a confident, confrontational embrace of queer identity and of the effects it can have, and that sure as hell comes through in the video, which is a truly great piece of work. Cody Critcheloe, the man behind the performance-art pop project SSION, directed the video, a surreal masterpiece that starts with Hadreas playing a street hustler and jumps into the unknown from there. The video has pigs, smashed computers, giant shrimp dinners, a one-legged Elvis impersonator, and a troupe of cheerleaders celebrating a suicide. It demands to be picked apart."
-Stereogum